QISE Review - Rio Edition - Day 6 / by Mark

Starting with the previous night...
  • Everybody get on the Michael Phelps hype train—right, Peacock!  It’s impressive that he’s doing so well, but they don’t need to make it into a soap opera.
  • Tim Daggett - unbiased gymnastics color commentator during a US men’s routine: “Uhhh, booyy”
  • I normally try to skip commercials, but I’m enjoying the Nike ad where the athletes get out of control and the announcer tries to talk them down.
  • Would someone explain the bizarre QISE/Star Wars promotion?  Are the Rebels going for the gold? Is Michael Phelps a Jedi? This is a major misfire.
  • Speaking of Phelps—the hype machine is now white hot. “The last time for Michael Phelps!!!” I’m pretty sure they said that in London.
  • Hey Peacock—there’s already enough swimming without showing semi-finals in prime time...
More to come.